What IS coaching?

Life coaching is an agreed relationship where a coach supports a client in developing a clear vision and goals for their life and uses various strategies to empower the client to discover their own solutions. The coach’s responsibility is to:
• Discover, clarify, and align with what the client wants to achieve.
• Encourage client self-discovery.
• Elicit client-generated solutions and strategies.
• Hold the client responsible and accountable.

(Adapted from the International Coaching Federation definition, 2014)


In the coaching relationship, it is the client who establishes each goal and objectives with the coach acting as a facilitator. This is different from a consultative or mentoring relationship where the answers are provided and the steps implemented for the client.

What coaching ISN’T

Coaching isn’t counselling, mentoring or consulting.

Coaching isn’t counselling
The focus of counselling is to heal wounds from past emotional traumas. A counsellor works with the client to diagnose the problem and bring them to emotional and psychological wellness. Unlike counselling, coaching is future focused and not fixated with the past. Coaches enable clients to take control of their lives through actionable strategies for the improvements and goals the clients want to see manifest in their lives.

Coaching isn’t mentoring
A mentor provides expertise in a portion of the client’s life that they are hoping to develop. The mentor provides advice to the client based on their own experience. A coach may or may not be an expert in the field of their client. Expertise in the field isn’t necessary. The role of the coach is to empower the client to solve their own problems and provides the support and accountability for the client to set and reach their own goals.

Coaching isn’t consulting
Consultants work with an organization and individuals as experts in their field who diagnose problems and develop strategies to help them accomplish their goals. Coaches do not give solutions. Coaches believe that individuals and organizations can solve their problems if they are given tools to enable them to self-discover.

What is NLP?

NLP (Neuro Linguistic Programming) was originally developed by John Grinder and Richard Bandler as a model explaining how we communicate and interact with ourselves and others.

Neuro = the nervous system (the mind) through which our experience is processed via five senses: visual, auditory, kinaesthetic (feelings), olfactory (smells) and gustatory (taste).

Linguistic = language and other non-verbal communication systems through which our neural representations are coded, ordered and given meaning. This includes pictures, sounds, feelings, tastes, smells and words (self talk).

Programming = the ability to discover and utilize the programs that we run (our communication to ourselves and others) in our neurological systems to achieve our specific and desired outcomes.


In other words, NLP is how to use the language of the mind to consistently achieve our specific and desired outcomes or put simply, it is an Operating Manual for the mind!

Negative emotions, phobias, limiting decisions and beliefs formed at a young age such as “I am not worthy” or “I am not good enough” are learned and stored at an unconscious level, and tend to be stronger than our logical conscious mind. This is why sometimes it’s not so easy to consciously decide to change some of our resulting behaviours.

For example, as a child you may have ‘learned’ to become afraid of spiders. Maybe because the first time you saw a spider, the adults showed you how to ‘behave’ by running away from the spider. This is then stored at an unconscious level and every time you now see a spider you react automatically in the same way. It becomes an automatic unconscious response which you are unable to change consciously.

Your limiting belief(s) could for example be preventing you from achieving that promotion at work or from having the confidence to set up your own business. This is only a belief, it is not true and therefore can be changed at an unconscious level to a belief that will empower your life. NLP can help you can change the responses and behaviours that don’t work for you to the ones that allow you to live your life to the full.

You’ll gain more control of your internal processes so that you are less affected by external circumstances. This leads to mental freedom, empowered responses and mindful interactions with others. NLP can be used for both personal development and for success in business enabling you to live the life you love!

The benefits of NLP

• Improved learning abilities
• Elimination of minor habits such as nail biting
• Learning to dislike something you love eating or drinking but you know is unhealthy
• Moving from a state of Procrastination to one of Motivation
• The ability to change your emotional state instantly
• The ability to create new perspectives on tricky situations so you can handle them better
• Improve your personal relationship(s) by working on Love and Attraction strategies
• Eliminate phobias
• Let go of negative emotions from your past
• Eliminate limiting beliefs from the past – no more “I’m not good enough”
• Improved language skills to help you communicate and negotiate better in business
• Improved business performance – motivation, decision making, leadership.

A newer, happier you!